#BlindDate at Orgatec’24 : KRALL+ROTH X Danish Designmakers X Saskia Hübner

KRALL+ROTH goes #BlindDate X Danish Design Makers | ORGATEC 2024
How can responsible design minimise our impact on the environment?

As part of ORGATEC, the Danish Design Makers and MÅLBAR launched the #BlindDate format - an innovative design experiment in which 19 Danish designers collaborated anonymously on the topic of REDUCTION - based on specifications from unknown industry partners.

KRALL+ROTH was honoured to be a partner of the #BlindDate 3 times!

" “VEN" is a bold exploration of reduction in both material use and environmental impact. The name "VEN," which means "friend" in Danish, reflects the design’s intention to create a welcoming, comforting embrace for the user. By eliminating traditional foam, the design rethinks how lounge chairs are typically constructed. Instead of relying on bulky foam for comfort, "VEN" uses a hollow structure reinforced with a special, shrinkable textile, developed specifically for this purpose. This innovative approach drastically reduces material consumption while maintaining the softness and support expected in high-end lounge furniture.

The intent behind "VEN" is rooted in reduction for sustainability, aiming to influence how both designers and consumers think about upholstered furniture. Traditional methods often involve a significant amount of foam, which is resource-intensive and contributes to a big environmental footprint. By removing this element "VEN" offers a more sustainable solution without sacrificing comfort or aesthetic appeal.

The organic curves of the chair invite interaction, offering an experience that is both emotionally engaging and functionally innovative. "VEN" embodies a broader focus on reduction, not just in terms of materials, but also in creating a more streamlined, friendly form. It encourages us to rethink how we design for a sustainable future." - Saskia Hübner.

4981 SHRINX is a semi-transparent, plain-coloured mesh fabric made of 100% polyester and is therefore 100% recyclable.

4981 SHRINX belongs to our FOAMLESS SOFT SEATING family.

The fabric is characterised by its unique yarn effect, which is not only aesthetically pleasing but also offers functional benefits. The special yarns used in its manufacture can have different textures, resulting in a lively and dynamic appearance. The bouclè yarn effect makes 4981 SHRINX particularly suitable for the Home&Living sector.

4981 SHRINX is suitable for seat and back applications.

Thanks to its self-supporting properties, SHRINX enables foam-free upholstery, which means that upholstery material can be sustainably dispensed with and raw materials saved